The importance of Domain Authority in the top search engines Google and Bing

Learn about Domain Authority and its effect on your site's ranking in search engines?

After Google stopped its own evaluation of PAGERANK in 2013, many website owners and SEO workers began to search for other alternative evaluations, and during that period several evaluations appeared, but the most popular of these evaluations was the Domain Authority of  MOZ, so that it became an obsession with Some, as the site’s ranking in ALEXA has been a big obsession for some for several years.

In this article, we will learn about Domain Authority and does it have an impact on the results of my site in search engines such as Google and Bing, and what are the factors that help raise the domain authority to my site?

What is the importance of the Domain Authority in ranking the site in the search engines Google and Bing?

What is Domain Authority?

It is an assessment created by MOZ to evaluate websites and the rating ranges from 1: 100 and is abbreviated as DA, which is an assessment of the strength of the site as a whole. MOZ, through DA, tries to give an approximate picture of Google's view of your site, but at a time when some stress the great importance of the assessment and its direct impact on the results Search The moz site says in one of the articles that know the "Domain Authority" that Domain Authority is not a metric that Google uses to determine search results, and it is not a factor influencing it.

What is Page Authority?

If the Domain Authority measures the strength of the site as a whole, then Page Authority measures the strength of the pages of your site each page separately, and the rating also ranges between 1: 100, and some say that the Page Authority is more affected than the Domain Authority in showing your site pages in search engines

What is a SPAM score?

MOZ offers another site evaluation, which is Spam Score, which is an evaluation based on the analysis and follow-up of the sites that the Google search engine punished and collected the most common factors between them, which were the reason for the sites to be punished by Google. These common factors amounts to 27 factors and the rating ranges between 0: 100 % The higher the rating, the worse the condition of your site:

• 1-30% good
• 31-60% average
• 61-100% high (risk)

What are the 27 common indicators among the sites that were punished by the Google search engine that were observed by the Spam Score? We will mention some of them?

1. The presence of the few pages on your site, as most of the sites that were punished by Google had few pages
2. Some domain extensions negatively affect the Spam Score of the site, such as the following extensions (. Cc,. Pool, etc.)
3. The number of letters in the domain, the words increased significantly, negatively affected it
4. A domain that contains many numbers
5. Not using Google Tag Manager
6. Not using the Google Font API
7. No Double-click ads
8. The site does not have a real phone number
9. There is no LinkedIn page for the site and a link to it within the site
10. There is no email address on the site
11. Use Meta Keywords
12. Focus on specific words such as adult products
13. The URL is too long and too short
14. Not using the Facebook Pixel
15. The number of favicon
16. Exaggerated use of Meta Keywords and repetition of words
17. The title is too long and too short
18. The meta description page is too long and too short
19. Meta Keywords length
20. Most of the violating websites were rated lower by Computershop
21. The ratio of external links to content

 

How do I know Domain Authority, Page Authority, and SPAM score for my site?

MOZ offers more than one way to find out the DA, PS and Spam Score of your site, and among these methods are the following

• By using Google's Link Explorer tool, to access the tool, enter the MOZ website, then log in, and from the top menu click on Free SEO Tools and then Link Explorer.

Then put your site and then click on analyse, the site data will appear, including the Domain Authority. next:

To know the Page Authority of the page, select Exact page.

To find out the SPAM score from the side menu, click on the SPAM score.

You will be shown the location data, including the Spam Score.

• The second way to find out Domain Authority, Page Authority and SPAM Score are through MozBar, which is available for Chrome browser only, and you can download it through the following link Moz Bar

After installing the extension on your browser, activate it and log in through it to the MOZ site, then open any site you want, the site data will appear.

At the end of our article, we would like to note that although Domain Authority is not evaluated by Google, it is still the best and most correct evaluation that we use because there is no clear indicator or evaluation from Google.