Many wonder what is the relationship between SEO and digital marketing? There is a close relationship between them in SEO. It is the most important digital marketing strategies. Through SEO, you can increase awareness of your brand as well as bring targeted visitors to your site. In the next lines, we will learn more about them and the relationship between them.
What is digital marketing?
It is also called online marketing, which is the process of promoting the brand and products and communicating the marketing message of the organization through the use of the Internet in general. Snapchat and other social networking sites and email "marketing".
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| What is the relationship of SEO to digital marketing? |
What is the importance of digital marketing?
All types of marketing help your business to thrive and be visible. However, the importance of digital marketing is constantly increasing for many reasons, including ease of access to more potential customers and the delivery of your marketing message at a lower cost. It is suitable for large and small enterprises in the number of Internet users in the Arab world, reaching approximately 206 million, which represents 77 Approximately % of the population of the Arab world and the percentage is increasing annually in the establishment's lack of interest in digital marketing, which is a great loss for it.
What are the departments of digital marketing?
After we have learned about digital marketing and its importance, we will now present the types of digital marketing. There are several types mentioned by the Southern New Hampshire University website. We will mention some of them, and these sections are.
SEO, which is the abbreviation of Search Engine Optimization, it is the most important section of digital marketing and the general goal of it is to get your site to get the highest possible rank in the results of search engines such as google and Bing, which leads to increasing the acquisition of potential customers for your site by choosing the appropriate keywords for the facility and then doing With some other practices, such as internal configuration of the site, which is known as on page seo, then the technical configuration of the site, which is known as technical seo, then the external configuration of the site, which is known as off page seo, and creating a content plan for the site.
PPC, which is the abbreviation of PAY-per-click, which is pay-per-click, which some confuse with search engine marketing, and it means the ads that appear in search engines such as Google and Bing above the search results as shown in the following image, which is similar to SEO, so you must select the appropriate words for the site and then start targeting Search engine users and the results of PPC campaigns appear quickly but stop once the advertisement is stopped.
Social Media Marketing is known as SMM. The number of users of various social networking sites is increasing daily. The number of social media users in the first quarter of 2022 reached 4.6 billion users in the business wire study. It is a very important marketing channel and it is intended to use social networking sites to build a brand or introduce it. And increase traffic to your site as well as sales and interaction of potential customers with you.
Content Marketing It means writing appropriate content that provides value to the user in order to increase brand awareness that attracts the target audience and helps them make a decision whether it is a purchase decision, subscription to a mailing list or interaction. Each content has a specific goal.
Email Marketing, Email marketing is still very effective if you follow the correct rules and methods for it. Email marketing professionals seek to improve their campaigns by knowing the percentage of the audience who opened the message and the percentage of those who clicked on the links and through it these two factors next to other factors are back marketing campaigns Through email with benefits.
Affiliate Marketing, Affiliate marketing is one of the important channels for digital marketing, through which the popularity of certain individuals, sites or marketing channels is used to promote your products and influence your target audience through celebrities.
How do search engines work?
To learn more about SEO, we must know how search engines work. People use search engines on a daily basis to get answers to their questions or search for products. When searching for a specific word, search engines through which their algorithms show the best results matching the search word, and for search engines to show those pages It goes through three main steps.
- Crawling: Search engines send programs called search spiders or robots whose function is to search for new content published on various sites, and search spiders discover this content through maps provided to the search engine or through Backlinks.
- Indexing: Here comes the second stage, in which the search engine analysis and evaluates the new discovered pages, and if it sees that it provides value to the user, it will add the page to its database to show it to users.
- Ranking: It is the last and most important step in which the search engine compares the page with other pages and evaluates it to give its own ranking. The higher the quality of the page, the greater the chance of its appearance in the first results.
Hence, we conclude that when the user searches in the search engine, he searches in the database of the search engine. If you prevent search spiders from reaching your site, your site will not appear when searching for it.
Is SEO Free?
One of the big fallacies that some fall into is the saying that SEO is free, once using an SEO specialist is an actual cost, then SEO is not free, in addition to the SEO specialist’s reliance on expensive tools such as ahrefs, mouse and other tools, as for visitors and comparing paid search and organic search visitors with search The natural is free compared to the paid.
What is the difference between organic and paid search results?
First of all, let's get to know what the free and paid search results are. What is meant by organic search results are the search results that appear in the SERP section with free images and appear in search engines based on several factors to choose the best for visitors. As for paid search results, which are the results that appear At the top and bottom of the page, such as the results that appear in the Google search engine through advertising on google ads and the following image shows the first part of the image is the paid results and the second part is the free results.
What are the sections of SEO?
On-Page Optimization: It is the internal optimization on the site, which includes choosing peaceful keywords and distributing them correctly within the page and choosing appropriate and good content that provides added value to the visitor and provides a great user experience, to learn more about on page SEO through the following link on page SEO Explanation and configuration of the site internally.
Technical Optimization: It is the technical improvement and it is some of the practices that occur behind the scenes and the user does not see it directly, but it helps to give the user a good experience on the site, such as site acceleration, file compression and much more.
Off-page Optimization: It is the external improvement of the site, which is the attempt of the SEO specialist to improve the ranking of the site with search engines by doing some practices and activities outside the site, such as the process of building Backlinks, and you can learn more about new ways to build Backlinks through the following link How to build a Backlink High quality.
At the end of our article, in which we talked about what is the relationship of SEO to digital marketing, we hope that we have provided you with everything you need to know the relationship between SEO and digital marketing, and if you have a question or inquiry about the article, you can put it through the comments.