If you own a website or online store, you must be fully aware of the importance of using keywords when creating content for your online store, and you also need to know how to extract keywords correctly and appropriately for your online store.
And make sure that these keywords are the same terms and phrases that Internet users search for when searching for any topic related to your website or online store.
It is necessary to use keywords when creating any content on your store in order for this to contribute to reaching your target audience, who is also searching for you.
If you reach this article, it is likely that you are one of the owners of websites or online stores and are looking for how to extract keywords for your store.
Top 10 free keyword mining and search engine optimization tools
- Google Ads Keyword Planner
- Keyword Tool
- Soovle
- Google Trends
- Keywords Everywhere
- Keyword Shitter
- Ubersuggest
- MOZ
- Semrush
- wordstream
What is meant by the term keywords?
The world of e-commerce is not limited to the buying and selling process only, but there are many details behind the success of the buying and selling process, and perhaps one of the most important of these details is search engine marketing through the use of appropriate keywords for the online store.
Of course, the search engine marketing strategy has a greater role than keyword extraction, but this does not diminish the importance of keywords because they are one of the most important factors for the success of your store's SEO strategy.
As the process of extracting keywords is the first step to success in writing content that is compatible with the rules of SEO or a search engine marketing strategy, so that it succeeds in appearing on the first search engine results pages of the Google search engine.
That is, the appearance of your website or online store on the first pages of Google, depends on the use of appropriate keywords and related to what Internet users are actually searching for.
Top 10 free keyword mining and search engine optimization tools
1. Google Ads Keyword Planner
It is the best keyword site and the Google Ads Keyword Planner is designed primarily to help users create ad campaigns across Google that help brand owners reach their target market.
However, over time, it was used in a way that enables you to improve the appearance of your site in search engines completely free of charge, and you can get it by simply opening a Google Ads account without the need to purchase any advertising space.
Here are the registration steps in a nutshell:
- Go to ads.google.com and sign in to get started
- Once you're signed in, click Tools at the top of the page.
- Then go to Keyword Planner.
You can search for new keywords and keywords and get search volume and predictions easily now.
All you have to do is enter a word or phrase and Google will return hundreds of keywords associated with it, along with your average monthly searches and competition.
As shown in the image below
2. Keyword Tool
SEO or search engine optimization is not an easy topic but it is not very difficult either, if you are trying to find the best keywords for your site.
You should not focus only on single words or sentences of two or three words, but you will also need to think about long tail keywords, because they have an effective impact on search engine optimization.
The Keyword Tool is distinguished by providing keywords in an easy way to search in more than one way, whether short words or long words.
The free version of the tool provides up to 750 suggestions for each search, and you can also set Google's location and language to find translated results from other places if you work in different countries than your own.
Don't just use keyword extraction tools, define your target audience and put yourself in their shoes and ask yourself if you were the customer and would search for one of the products you sell, which of the phrases would you use when searching on Google?
3. Souffle
Soovle uses the same method as the Keyword Tool to extract keywords or keywords, but it should be noted that it supports additional search engines that are different from those on the Keyword Tool.
So we think you should use the two tools to complement each other, and all in all, Soovle works with Google, Bing, Yahoo, Wikipedia, Answers.com, YouTube, and Amazon.
Expert advice from ExpandCart
Use any keywords related to your field on the site or store pages, and not only use them in the content intended to be promoted.
Because the more keywords you use on your site or store, the more chances it will appear to your target audience when searching using these words easily.
4. Google Trends
Keywords do not maintain the same power or ability to bring in visitors all the time.
For example, people search a lot for movies before they are shown, but after a while, searches for these movies decrease and the words become less influential.
That is, while in the event that the movie wins an award, searches will intensify around it and increase the percentage of visits to your site.
Perhaps it is about an important event, an important festive occasion, the start of the sports season, the launch of a new product or something else.
So, you should know one of the best tools to discover these topics or events, which is the Google Trends tool
It provides you with the latest trends and trends so that you can understand the movement of keywords through search engines and their impact on your business.
You can also specify some specific options when searching, such as customizing the country and whether to see results for searches in:
- Web searches.
- Searches in the news.
- image searches.
- YouTube searches.
- Searches for shopping in a specific geographic location.
Keywords Everywhere is a free plug-in for Chrome and Firefox that provides you with information on per-word search volume, cost per click, and competition data for many keyword websites.
The tool is especially useful when used with Google search, and you can also do an infinite number of keyword searches on a daily basis.
If you can see the level of search for a relevant keyword for YouTube, Amazon, eBay and many more. The tool also supports some other free keyword tools like Answer the Public, Soovle, and Keyword Shitter.
Expert advice from ExpandCart
Do not forget to track and analyze the results first, as most of the time the order and size of the keywords and phrases commonly used in relation to the audience change.
6. Keyword Shitter
Keyword shitter is one of the best keyword site and free keyword and keyword research tools.
If you want to get a large list of keyword suggestions, all you need to do is enter seed keywords and hit the start task button.
The tool won't stop generating keywords until you tell it to do so, and you can download the results when it's done.
I let it run for about a minute and got over 500 keyword and long-form keyword suggestions, and surprisingly most of the combinations made sense in some context.
7. Ubersuggest
One of the most popular free keyword tools for websites and online stores is Ubersuggest, which is provided by the famous search engine marketing expert Neilpatel.
Ubersuggest gives users several opportunities to organically search for relevant keywords for a website or website online store .
The tool is characterized by the fact that it provides the ability to search in more than one country, which will benefit you if you are targeting, through your site, a different audience in different geographical regions.
Do not be ignorant of using long til keywords mainly in your content, due to their great importance in pushing your store to appear on the first results pages of search engines.
8. MOZ
There is no one working in the field of electronic marketing or any of the owners of websites and electronic stores does not know the MOZ site.
The MOZ site is one of the most important sources of knowledge for many workers in the field, even beginners and learners.
It provides a huge encyclopedia of articles and directories that explain to readers in detail a huge amount of information about everything related to search engine marketing in particular and e-marketing in general.
It also offers many free services such as keyword research or measuring the strength of your site’s ranking among its competitors via “Domain Authority” search engines.
9. Semrush
Semrush is one of the largest SEO sites and is used by a huge segment of e-marketing experts and even beginners. They resort to it in order to gain the necessary knowledge about SEO and improve the visibility of sites through search engines.
It is characterized by providing a free tool that allows website owners to extract appropriate keywords for their websites and online stores that are highly relevant to the field and what the Internet user is searching for.
See your competitors and know the keywords they target, this will help you a lot in expanding your keyword list and your marketing ideas in general.
10. wordstream
WordStream is one of the most popular and best free tools for finding keywords for websites or online stores easily.
By placing your website link and entering all the required data, as shown in the following image, you can get the suggested keywords immediately.
Conclusion
Here we come to the end of today's topic, in which we talked about one of the most important factors for the success of your store's search engine optimization strategy, which is the process of extracting keywords.
We have discussed the definition of the concept of keywords and their importance in improving the appearance of the website or online store on the first pages of Google, and we have also discussed how you can extract keywords in an easy and simple way.
In addition to addressing the top 10 free keyword extraction tools so that you can use them successfully if you are at the beginning of your online business.